Can I count on prospects finding our planned giving website through search engines?
Search engine registration should be on your list, but it shouldn’t be your top priority. Most people do not know how to search the Internet proficiently, and a general search term such as planned giving can easily locate tens of thousands of pages, many of them irrelevant to your prospects. We have consistently found that prospects go to planned giving pages through an advertised URL. Also, visit our resources page and read Web Stats – Understanding Them.
