Can I add questions, or change questions from the standard CopyVision interview?
A.1: CopyVision is built to be fast and efficient internally. Even though the standard interview is set as far as measures to be tabulated, there is still some customization. The questions we are tabulating capture data in the same locations from study to study. This allows for ease of programming, ease of cross-tabbing and helps maintain the quality of data in the short time period in which we are delivering it. Every test will require input to create brand specific content to the standard measures. The final questions in the standard interview are open-ended with verbatim playback as the deliverable, allowing for client customization.
