Can Hub Rally Rivals to Play With Hasbro?
NEW YORK (AdAge.com) — Will we see Barbie on “My Little Pony”? When the Hub launches Oct. 10, the kids’ cable network will have more than just increased competition from the Disney Channel, Nickelodeon and Cartoon Network to contend with. The joint venture between Discovery and Hasbro, the world’s second-largest toy company, will also have to sell itself to fellow toy marketers such as Mattel. Hub CEO Margaret Loesch, a 30-year veteran producer of animated shows including Hasbro properties “G.I. Joe,” “Transformers” and “My Little Pony,” is keenly aware of the network’s challenges in the marketplace — as well as from government scrutiny. That’s why the network will launch in 60 million homes with only 25% of its programming based on Hasbro toys, while the rest of its slate will be a mix of animation and live-action shows geared at different demographics across multiple day-parts, but primarily focused on children 6 to 12 years old. Related Stories The Hub Set to Make Kid Cable Playgr
Related Questions
- File types or extensions are not recognized properly in the Media Hub browser. Can I still play files that have an ".exe" extension?
- Why doesn the video file play via the computers default media player application or via the Network Media Hubs interface?
- I live overseas and used to be able to play games on Hasbro Kids, but now I can . Whats up with that?
