Can Honest Copywriting Succeed?
I confess–I’m a marketing heretic! I’ve built my career on breaking all the rules–and one of the rules I break is that I don’t hype. Do I put the best possible “spin” on the truth? Of course! But I refuse to deceive my readers into action. What are some of the common copywriter tricks that I *leave on the table?* Here are a few to start: * If you order in the next 24 hours, you get… (face it. If you come back tomorrow, the offer will almost always still hold) * Get all these bonuses, valued at $999, for FREE with your $100 order (yeah, right! And who set the value of these gifts? And are they for sale, anywhere, on the open market at these prices?) * Here’s the information you requested (a GREAT statement–IF it’s true–but I get five or six a day in my e-box, from companies I’ve never heard of) * Hi there, long-lost friend (and you sent it BCC?) So why don’t I like the copywriter’s lies? And how do I write copy without resorting to these deceits? Well, first of all, I believe that
Related Questions
- Is there anything fundamentally different about copywriting compared to other forms of writing?
- Is there anything fundamentally different about copywriting compared to other forms of writing?
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- What types of writing does ProEdit offer?
- What types of writing does ProEdit offer?
- Can Honest Copywriting Succeed?
