Can gamers expect any move to game content between the Blu-ray game and movie formats?
For example the upcoming Transformers and Harry Potter movies. This could be in the form of unlockable content, bonus material for example. Scott: That’s a great question. It’s something we’re always exploring and will continue to explore. Sony has an advantage there being linked because Sony is such a large company with its arms in movies and electronics I think that we’ve got a lot of insight into where that’s headed. The short way I’m going to answer that is you’ll absolutely see all sorts of creative hybrids coming in the future. You’ll see those down the road, specifics aren’t ironed out yet but you’ll definitely see those. That’s a very nice teaser. I’d also like to turn the tables and answer that question in a slightly different way, perhaps not in the way you were intending to dig for but when you talk about what other companies do with titles like Transformers and Harry Potter those get back to the importance of our first party lineup and our investment in those exclusive firs
