Can FTC Make Pyramid Charges Stick?
The FTC filed charges against 2Xtreme Performance International on December 9, 1999. It’s about time! 2Xtreme Performance International came to the attention of the Better Business Bureau more than a year before. During that time, thousands of additional customers lost millions of additional dollars, most of which will never be recovered. Looking at the FTC’s complaint, it’s understandable why the FTC took so long: Not satisfied to prove that 2Xtreme was running a pyramid scheme, they wanted to be able to present explicit evidence of misrepresentation, such as claims of specific earnings and failures of significant number of participants to achieve those earnings. Why? One explanation is that the FTC was burned 20 years ago when it tried to put Amway out of business. The end result of that action was some procedural changes that had little effect on Amway’s questionable practices. The FTC can bring actions against pyramid scheme operators without having to prove specific misrepresentat
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