Can festivals brand community cultural development and cultural tourism simultaneoulsy?
This paper is concerned with research into the stakeholder positions that exist in destinations hosting community cultural festivals. The investigation explores the contribution of stakeholders in the survival of regional community cultural festivals. Each of four festivals fills an important role in its community’s annual portfolio of leisure activities. The case study festivals have been conducted for between 10 to 70 years. The paper discusses what community cultural festivals are and the roles they play in the lives of key stakeholders. The in-depth investigation increases our understanding of the experiences of individuals and groups engaged with community festivals. An examination of sustainability factors of each festival provides a better insight into its potential longevity. The nuances of stakeholder influences and relationships are exposed through a multiple perspective approach. Patterns and structures of stakeholder involvement are identified through interviews, participan
