Can Fair & Lovely cure a major pigmentation of the skin, or it can just heal a minor photo damage?
Fair & Lovely is a cosmetic product. Cosmetic products are not intended for treatment or cure of a medical condition on skin. Our technology is cosmetic in nature and is not intended for ‘treatment’ of a medical problem such as hyper-pigmentation. Our products deliver a perceivable skin lightening to the consumers and help address other skin issues (such as sun related darkening, oily look, rough appearance) which are all deterrent to perceiving fairness. We have specific products (i.e. our Anti marks range) which have been specially formulated to be effective on transient skin factors such as under-eye dark circles and post-inflammatory hyper-pigmentation (marks left behind by pimples etc.). However, all of these are transient issues and not any medical problem such as hyper-pigmentation disorder. The benefits given by our technology/products are reversible (i.e. once the product application is discontinued, the consumer will revert back to their initial color/skin state within a few
