Can Erasers Work As Promotional Products?
Can a simple eraser work as a promotional product? Can something that sticks on the end of a pencil and promotes a company work as a marketing product? It absolutely can, especially if you apply a little creativity to it. Products that are targeted to younger audiences work best on erasers. Think about it, who is the number market for pencil and pencil products? Children and maybe accountants. So products for that market will work best as promotional items. Erasers can become collectible promotion items if you build a story around the product. Look at collector cards or even glasses. They become collector items, highly traded and sought after because of the story associated with them. So a company that can create a story with their promotional erasers stands a higher than average chance of becoming a cultural phenomenon. But think beyond the tip of the pencil when it comes to an eraser. Big block erasers can become Lego like building blocks for a construction companies, or use any shap
