Can email surveys assess social norms marketing in college tobacco?
Keri D. Lemon, MS, Texas Tech University Health Science Center, Neuropsychiatry, Center for Tobacco Prevention & Control, keri.lemon@ttmc.ttuhsc.edu Learning Objectives: Identify the effectiveness of using a semi-longitudinal web-based methodology on a college residence hall population. Abstract: Problem/Objective: To identify effective ways to evaluate college-based prevention education initiatives. This study looks at the effectiveness of using the internet to evaluate social marketing efforts on college students living in residence halls at Texas Tech University. Methods: A series of web-based surveys were used to follow students attitudes, perceptions and behaviors related to tobacco use in response to a social norms marketing campaign. All students living in residence halls at Texas Tech University were invited to participate by an e-mail invitation to link to the survey website. They were given a financial incentive to participate in all three surveys. Respondents to the initial
