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Can Direct Sellers make product and business comparisons between direct selling companies?

April 26, 2017Business companies comparisons Product Sellers Selling

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Can Direct Sellers make product and business comparisons between direct selling companies?

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Companies and Direct Sellers shall refrain from using comparisons which are likely to mislead and which are incompatible with principles of fair competition. Points of comparison shall not be unfairly selected and shall be based on facts which can be substantiated. Companies and Direct Sellers shall not unfairly denigrate any firm or product directly or by implication. Companies and Direct Sellers shall not take unfair advantage of the goodwill attached to the trade name and symbol of another firm or product.