Can digital signs in the workplace improve employee morale and productivity?
ESRC to fund the first-ever study into the psychological impact of digital signs in the corporate environment Bangor University and Pixel Inspiration secure funding for pioneering 3-year study The Economic and Social Research Council (ESRC), one of the UK’s leading research-funding bodies, has awarded money for a series of pioneering studies into the psychological impact of Digital Signage (DS) within the corporate environment. Under the award, the ESRC provides a graduate studentship: three full years of funding to a PhD candidate who will research DS in corporate environments. Jointly supervised by digital agency Pixel Inspiration and by Dr James Intriligator, co-director of Bangor University’s Centre for Experimental Consumer Psychology, the researcher will aim to quantify the effects that specific DS content has on employees, focusing on areas such as employee morale, retention, and job satisfaction. The findings will be used to form a set of best practice guidelines, regarding the
