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Can diamond manufacturers legally use terms such as “Made in Canada”, “Canadian Diamond” and Canadian symbols to market diamond which are cut and polished outside Canada?

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Can diamond manufacturers legally use terms such as “Made in Canada”, “Canadian Diamond” and Canadian symbols to market diamond which are cut and polished outside Canada?

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The Competition Bureau of Industry Canada has developed a policy or code that states that any diamond can use these terms and symbols as long as it has been mined in Canada. There is great concern within the diamond industry as to what this means practically to diamond manufacturers, jewelers and the diamond-buying public. When you select a Polar Bear diamondâ„¢, you can be certain that it was mined responsibly. The companies that mine diamonds in the Northwest Territories must observe strong Canadian laws that protect the Arctic environment and the mine workers. Before diamond companies can build mines in Canada’s Arctic, they are required to make a careful assessment of the environment. Under the permitting process, mining companies must demonstrate that impacts on vegetation, air and water quality, and wildlife populations are sustainable. In addition, social and economic impacts on northern communities are carefully examined.

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