Can customers print multiple copies of my email offers?
Absolutely! When you structure your offers properly, you’ll make money every time they redeem them. The key is to require a “tie-in” purchase. For example, let’s say you are the owner of a deli and you offer “One Bowl of Soup for just $1 with the Purchase of Your Choice of Sandwich”. A customer then comes in every day for 2 weeks and redeems your offer. Your offer is the incentive that customer needed and is now purchasing a higher priced sandwich regularly which he or she would not likely do without the offer. Win-win! However, should you wish to limit such use, simply use shorter expiration dates to, say, 1-3 days. Creating a sense of urgency is a great tool to stimulate greater returns.
