Can CSR improve a business’s reputation / image?
In the contemporary business environment, a business’s image is increasingly considered one of its most valuable commodities. In certain major businesses, those intangible elements account for up to 95% of their reputation. A business’s reputation is, of course, evident to consumers and pressure groups alike, and it may, therefore, strengthen or undermine its public position. A strong CSR policy may build loyalty to and trust in a brand.
