Can Canadian magazines compete with foreign titles on their home turf?
Absolutely! Historically, Canadian magazines have had a difficult time finding space on Canadian newsstands in the face of foreign, and especially American, competition. But that doesn’t mean there isn’t a market for them. Our success over the years has shown that if we get the magazines out there, people will buy them. Canadians want Canadian magazines and if you give them a chance to buy Canadian titles, they will. Plain and simple. On top of that, more and more Canadian magazines are concentrating on newsstand promotion. Our last Newsstand Marketing Project was a huge success. Through focused promotional efforts, we helped increase average newsstand sales efficiencies. What’s happening with Canadian magazines today and what are the current trends? Canadian magazines make the most of countless niche market opportunities. Cottage Life is a great example. There isn’t a foreign title on any Canadian newsstand that can compete with Cottage Life in its niche. Again, it’s a matter of Canad
