Can business blogging be effective for local companies or is it only for national and international companies?
A – Blogging should certainly be a consideration for any company, whatever its geographic coverage. For companies with a national or international target client base, then the advantages are obvious both in terms of reach and coverage that a blog can offer. For local companies, the issues remain the same in terms of needing to reach a certain audience, it is just the size and geographic spread of this audience that has changed. Therefore to be successful, the focus of the blog posts need to change as well to accommodate this. Since so much searching for local services and suppliers is now done on line, it is likely that you will want to make sure that Search Engines will rank your posts as highly as possible for people searching for your products in your local and regional area. So when writing, ensure that you include references to these places alongside those on your products. For example, if you are a florist based in Richmond then your post would not just mention “flower bouquets”
