Can Buick Attract Younger Buyers with its New Enclave?
It’s the same old story, it seems like every automaker is trying to attract younger buyers that will continue to buy from the brand for years to come. As an automaker’s age demographic increases they run the risk of eventually running out of buyers. It’s a simple argument when we are younger we have many more years to buy cars as we age those “years” decrease. If your average buyer is 65 or above the chance of them returning to buy another car is a lot smaller than if they are in their 30s.
