Can blogging improve communication in business?
On One Hand: Blogs Often FailCorporate blogging appears to offer a number of benefits for business communication but, according to technology website Technorati, they often fail. Common reasons for business blog failure include a lack of control, incorrect content, poor perception of the blogging tool and a lack of promotion. As the business blog fails, employees and customers find it less reliable as a communication channel.On the Other: Blogs are an Effective ToolAccording to corporate blogging specialists at Buildify.com, blogs top the list of hot media tools communicating with customers, employees and even executives. In addition, Inc.
