Can Barnes & Noble Challenge Kindle’s E-Book Dominance?
In July, BarnesandNoble.com (BKS) launched the e-books section of their online bookstore with the intention of capitalizing on the growing market. Consumers have increasingly been turning to e-books that equip a reader with added conveniences and often a chic electronic device. Although Barnes & Noble lacks, at least for the time being, an e-reader similar to Sony’s e-reader or Kindle, Amazon.com’s industry leading e-reader, digital bookworms welcomed the new e-bookstore with open arms.