Can Autobox include promotional variables in demand forecasting applications?
Yes, the user can specify dummy variables into the modeling process. Autobox can identify lead and lag relationships due to the promotion. If the user fails to include the promotion the system would most likely identify the omission and account for it through intervention detection, but this does not cure the forecast values!. Promotional variables can also be entered as quantitative as compared to qualitative variables, depending on the user’s needs.
