Can anyone show substantiation of Online Advertising producing a ROI?
There are millions of businesses who want to come online but cannot find any substantiation that advertising online produces any return on the investment. All that can be found is how the game is played on paying sites for the number of ‘Impressions’ that are made to the ads that are posted on their sites. No overall report or analysis can be found to substantiates that those ‘Impressions’ are resulting into actual hard sales. Until that is proven the internet is lacking credibility to millions of potentially active citizens of the internet.
