Can anyone give me some advice on building a customer base for a recently started home based business?
You don’t specify what kind of home-based business you’re doing your best to establish. I’m sort-of “shooting in the dark”. I would like to inform you what, possibly, NOT to do. THEN what you should do. THEN you should be able to make your decisions and proceed from there. DON’T fax every person in every office the same fax about rates and services. It’s not necessary. Many offices have a bulletin board or the agents can go on-line to YOUR web site. DON’T text message clients for the same reasons. DON’T use direct mail to promote your rates and services. Some time ago, I read a statistic which may or may not be true today: FOR EVERY piece of direct mail a company or an individual sends, ONLY 1 in 100 will respond to that direct-mail promotion. At today’s postal rates – 1st class – that’s $43 per hundred you could use for other purposes. THAT’S the cost JUST for the response! This DOES NOT include the cost of buying the stationery and envelopes, toner etc. JUST to get the appointment is
