Can anyone give me examples of (or case studies for) successful marketing campaigns for law firms?
This was selected as Best Answer A successful marketing campaign is dependent on many pieces that make up the entire puzzle. Those pieces include the type of business, target market, location of business, the goal of marketing campaign, the desired tenor of the campaign, etc…. Within each one of these pieces, there are subdivisions. For example, you are asking about law firms (type of business), but is this a family law practice, criminal law, estate law, business law, real estate law, etc…. Each one of these will require a different approach. Some firms do very well with campaigns that center around paid media advertising. Others prefer to remain more low-key and market themselves by educating the community on their particular topic of expertise. Any successful marketing campaign is designed based on the evaluation of the criteria mentioned above, then executed as designed, and tweaked if necessary to improve results.
