Can an unkown drummer get an endorsement agreement?
Sometimes a manufacturer will sign a drummer who they believe has the potential for exposure. Some manufacturers have special programs aimed at non-professionals, an example of which is the Pro-Mark Sticks “Not Yet Famous Drummers” promotion from the early ’90s. The marketing angle is the same either way – the manufacturer wants the up-and-coming drummers to get where they’re going, while using the product.
