CAN AN INDEPENDENT BUILDER EXIST WITHOUT THE MAJOR POWER COMPANIES?
For many years, life without these companies has been nearly unimaginable. While we are not insisting or even recommending that Members do without these companies, we are suggesting that money spent with them may work against the long-term interest of the independent builder. When this premise is combined with the fact that real profitability of these products has diminished for both the builder and the dealer, there has been a desperate need for profitable alternatives. Recently, this has changed with Bombardier’s acquisition of the former OMC outboard companies. Now, the UMMA organization enjoys a special marketing partnership with Bombardier, which is committed to helping our Members grow and prosper. To the extent of this success, the positions of the UMSA suppliers are similarly strengthened. In Addition, the Japanese giants, Honda and Suzuki, market some of the industry’s finest outboard products. Likewise, Volvo produces some of the finest I/O products in the industry. All have
For many years life without these companies has been nearly unimaginable. While we are not insisting or even recommending that Members do without these companies, we are suggesting that money spent with companies, which also produce competing boats, can work against the long-term interest of the independent builder. When this premise is combined with the fact that real profitability of these products has diminished for both the builder and the dealer, there has been a desperate need for profitable alternatives. Recently, this formula has changed with Bombardier’s acquisition of the former OMC outboard companies. Now, UMMA Members enjoy a special marketing partnership with Bombardier, which is committed to helping our Members grow and prosper. In Addition, the Japanese giants Honda and Suzuki market some of the industry’s finest outboard products. Likewise, Volvo produces some of the finest I/O products in the industry. All have made significant advancements in terms of product and mark
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- CAN AN INDEPENDENT BUILDER EXIST WITHOUT THE MAJOR POWER COMPANIES?
