Can an establishment give away free alcoholic beverages to customers without having a permit?
It is legal to provide free alcoholic beverages without a permit. However, to be truly “free” it must be available to any adult who walks in the door and requests it. If it is only available to paying customers, the assumption is that the cost of the alcohol is included in the price of the service. In this case, the retailer would be “selling” the wine, and a permit would be required. When the establishment provides the alcoholic beverage, there cannot be any expectation of receiving money. The establishment cannot ask for a “donation” or “tip.” If the alcoholic beverage will only be available to paying guests, then the establishment will need a permit.