Can an automotive social enterprise succeed in todays competitive environment?
We strongly believe so. There is a rising generation of young men and women who are keenly aware of the need for businesses to play a greater role in supporting the causes of justice around the world. To be more specific, businesses that put their humanitarian and environmental mission above that of shareholder profits. There are a number of such companies in the food and beverages industry. One example is Newman’s Own which donated over $270 Million to charities since 1985. And that is the business model that GOY aspires to. Another similar example is Bosch. If GOY can successfully execute this model in the auto manufacturing industry, we believe we will gain strong, loyal and growing customer support for our future cars. Moreover, we believe we will attract not only the best talents, but talented people with great moral depth to work for us.
