Can an alcoholic beverage wholesaler conduct a product tasting at a licensed retail location and also advertise such an event?
Yes, a wholesaler can conduct a product tasting at a licensed retail location provided the wholesaler uses their own employee or employees to conduct the tasting. Any alcoholic beverage product not used during the tasting must be returned to the wholesalers location. The wholesaler cannot advertise the tasting event at the retailers location. However, it is acceptable for the retailer to advertise at their own expense that the wholesaler will be conducting a product tasting event at the retailers location. With any product tasting event, the wholesaler must ensure their employee or employees are 21 years of age or older, and that the event is in compliance with local ordinances. The wholesaler is also responsible for consulting with the Alcohol and Tobacco Tax and Trade Bureau of the U.S. Department of the Treasury regarding any federal restrictions or requirements involving product tasting.
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