Can Altria Become a Model Citizen?
Can Altria, with a product line-up that includes cigarette brands Marlboro and Virginia Slims and processed foods Velveeta and Cool Whip, be considered a responsible corporate citizen? This will be one of the questions for discussion at a special Haas School event with David Greenberg, senior vice president and chief compliance officer for the Altria Group, on Wednesday, October 13. The event is organized by the Center for Responsible Business and sponsored by the Rudolph Peterson Business Ethics Lecture Series. It will begin at 5:30 p.m. in the Executive Education Classroom (S480), followed by a reception. It is open to the public and will also be simulcast in the Bank of America Forum. Philip Morris Companies, Inc., the parent company to the Kraft Foods, Philip Morris USA, Philip Morris International, and Philip Morris Capital Corporation, changed its name to the Altria Group, Inc., in early 2003. Greenberg is responsible for the company’s compliance with corporate social responsibil
