Can AIDA Online Marketing help Small Business?
Most small business owners need to remind themselves about what caused them to start or take-over a small business to begin with. In addition, they often forget how they were able to get a new business off the ground. Many times the answers to these questions can be found in the Marketing acronym AIDA. So what the heck is AIDA? 1. Attention – what you do to get the customers attention. 2. Interest – what is done to get the customer interested. 3. Desire – what you do to get the customer to desire your product or service. 4. Action – What causes the customer to take the desired action, i.e. buy something. There are plenty of examples of each one of these very important steps. Getting the customers Attention may be a simple matter of a coupon offer, advertising that you have a limited supply of something, a visual advertising display, or maybe an attractive person in an advertisement. The Interest step takes a little more thought. This is where you give the customer a reason to read or v
