Can advertisers run March Madness promotions in my newspaper?
The words Final Four and March Madness are among the National Collegiate Athletic Associations list of registered trademarks. The unauthorized use of these and other words registered by the NCAA could lead to legal action. In conjunction with its championships, the NCAA has developed licensing and marketing programs that make use of its trademarks and championships marks. Such programs are carefully controlled and aggressively protected to be consistent with the purposes and objectives of the NCAA. Any direct or indirect usage of the NCAAs championships, tickets or marks/logos (including references to the name of the NCAA championship) requires prior written consent of the NCAA and its corporate marketing staff. Federal regulations support the NCAAs efforts to prohibit the unauthorized use of the NCAAs name and trademarks, or any use of NCAA championship tickets in sweepstakes, promotions or contests or any other unfair attempt to associate with or exploit the goodwill of any NCAA cham
