Can advertisers methods be used to prompt people to save more?
Many American companies are adept at getting people to start habits. Firms such as Procter & Gamble, Colgate-Palmolive and Unilever “have perfected the art of creating automatic behaviors,” said Charles Duhigg of the New York Times. They get consumers to chew gum, spray perfumed water on their furniture and whiten their teeth “almost without thinking, often in response to a carefully designed set of daily cues.” See Robert Powell.
