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Can advertisements or snowball recruitment be used to find potential participants?

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Can advertisements or snowball recruitment be used to find potential participants?

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Advertisements are part of the informed consent and participant selection process. Samples of all advertisements, such as flyers, newspaper ads, radio and television announcements, bulletin board tear-offs, and posters, along with an explanation of other methods of recruiting participants, must be submitted to the IRB. Advertisements should be submitted with the application or as soon as the principal investigator decides to use them. The content of advertisements should be limited to: § names of the investigators conducting the research, identification of the university by name as the location of the research or the researchers main affiliation, and contact information for the researchers; § purpose of the research; § general eligibility criteria; § straightforward and truthful descriptions of benefits (e.g. research procedures are free of charge) and risks. Advertisements should not claim, explicitly or implicitly, that the research is treatment or is superior to any current practice

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*Sadly, we had to bring back ads too. Hopefully more targeted.

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