Can AddThis provide me with more than just sharing tools?
Yes, the AddThis platform’s sophisticated data processing system provides analytics that help you understand how your content is being shared to hundreds of social media destinations, how that sharing drives traffic back to your site, and who the users are behind it. Measures like Shares, Clicks and Viral Lift describe where content is distributed and quantify how much traffic sharing brings to your site. Our audience analysis leverages AddThis’ huge reach to identify your real Influencers and tell you what interests them, how much they care about each interest, and how your site’s mix of interests compares to the average site. These insights can help drive your content strategy and provide a foundation for all of your Social Media Optimization (SMO) efforts.
