Can a wizards spell save kitsch merchandiser Enesco?
BENJ GALLANDER and BEN STADELMANN Saturday, November 25, 2000 Enesco Group Inc. (ENC–NYSE) is a stock that has been on our watch list since last year when it began a long slide from its traditional trading range around the $30 (U.S.) mark. It hit bottom in May at $3.81. The Itasca, Ill., company distributes collectable figurines and assorted giftware merchandise to retailers and other mass-market channels. With a product list of more than 10,000 items, the company has seen many fads come and go over the years, but nothing compares to the astounding impact of Pottermania. In July, a licensing deal was signed with Warner Brothers, the unit of Time Warner Inc. that is developing a movie based on the best-selling books by J.K. Rowling, who has a huge hit with the Harry Potter character. From its beleaguered level below $5 the stock ran up to $13.44 in the span of four days. It suddenly was trading at daily volumes in the millions, dwarfing its previous average of about 73,000. The euphori
