Can a small player from the region say a bakery owner start his franchisee and How?
Yes it is possible for any small player right from a bakery owner to a pre-school owner to dry cleaning unit or retail brand, to take franchise route provided the business meets important critical factors of franchising: 1. To sell franchises, a company must first be credible in the eyes of its prospective franchisees. 2. A franchise organization must be adequately differentiated from its franchised competitors. This can come in the form of a differentiated product or service, a reduced investment cost, a unique marketing strategy, or different target markets. 3. A business must transferable to be able to thoroughly educate a prospective franchisee in a relatively short period of time. 4. A concept can be adapted from one market to the next. 5. There should be an existing pilot store to demonstrate that the system is proven and is generating healthy bottom line. 6.
