Can a sites reputation be manipulated?
In order to keep ratings more reliable, WOT tracks each user’s rating behavior before deciding how much it trusts the user. WOT applies sophisticated algorithms to detect and eliminate any manipulation of reputation. If a user bases their ratings on how pretty the site is or what’s the phase of the moon, her ratings won’t be trusted. You must prove yourself before we take you seriously. The system will ignore all ratings created by a user attempting to manipulate the reputation data.
When someone first hears about the concept behind WOT, their first objection is that someone could easily spam the system with tons of ratings and rate down their competitors or otherwise manipulate reputations, but that’s not true. In order to keep ratings more reliable, the system tracks each user’s rating behavior before deciding how much it trusts the user. WOT applies sophisticated algorithms to detect and eliminate any manipulation of reputation.
