Can a simple telemarketing script change increase sales?
Telemarketing scripts that are developed for psychological impact can produce a such a tremendous response rate over traditional telemarketing scripts. Instead of using the typical telemarketing script “I’m calling on behalf of…” outline, we use neuro linguistic programming (NLP) telemarketing scripts to motivate the prospect and allow the telemarketer to continue with your presentation. A well developed NLP telemarketing script can also solve problems that may occur throughout the presentation. For example, a client of ours had been using another call center for quite some time. They were not satisfied with the results they were receiving so they decided to give us a try. First, we threw the old telemarketing script they were using in the trash and designed an NLP telemarketing script. What we did was develop a transitional question using the NLP concept of a predicate mix. The new telemarketing script increased the success of qualifying the prospect because they related to the ques
