Can A Salesperson Learn to Listen Better?
A comprehensive study completed at the University of Minnesota examined the listening ability of several thousand students and hundreds of business professionals. One of the primary conclusions of this study was that immediately after the average person had listened to someone talk, they remembered only about half of what was actually said no matter how intensely they attempted to absorb all the information communicated. Our basic inability as humans to listen effectively requires us to utilize continuous educational reinforcement to truly master listening skills not only in a business environment but on a personal level as well. This means for a salesperson to be most effective in any selling situation a systematic effort must be made to consciously attempt to concentrate more on what is said to them, than what they will say in response this simple priority of aural information exchange elements will provide a significant selling advantage in almost every possible selling scenario. Pr
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