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Can a retailer make special offers or promotions available only to specific individuals on the basis of gender or race?

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Can a retailer make special offers or promotions available only to specific individuals on the basis of gender or race?

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No. Retailers are responsible under the AHR Act to make their services available without discrimination. However, because age is not a protected ground in the area of services, the AHR Act does not prohibit retailers from offering age-related promotions such as seniors discounts.

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