CAN A PURL® CONTAIN AN INDIVIDUALIZED VIDEO?
Yes. In fact, it is something we urge marketers to consider doing to increase the results of their direct marketing efforts. A relevant video is a natural for CRM driven direct marketing, providing an online experience that can enhance and extend relevance in both direct mail and email and dramatically lift response rates. We’ve designed our Nimblefish Nurture™ software to make it simple for marketers to incorporate a data-driven Nimblefish Vision™ video into existing direct mail programs.