Can a Marketing Product Classification System Predict Dot.com Retail Success and Failure?
This study examines a model that identifies failure points and forecasts dot.com success and failure. The results of the study indicate that consumers are very willing to purchase “shopping products” online. The study concludes with some intriguing and important implications for Dot.com retail managers and researchers. Sponsor: Oklahoma State University. PI(s): Goutam Chakraborty Weber State University: Anthony Allred Determinants, Effects and Moderators of Country Image Tested the impact of country image on consumers’ attitudes and behaviors. It revealed the effect of country image on willingness to purchase is fully mediated by the effect of country image on consumers’ feelings toward the product and perceptions of the quality of the product. Sponsor: Oklahoma State University. PIs: Goutam Chakraborty, Vishal Lala, Weber State University: Anthony Allred The Loneliness of the Long Distance Employee: Development of the Workplace Isolation Scale Workplace Isolation (WIS) is a two-dimens
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