Can a mailing program be structured to fit within our budget constraints even though the total mailing cost exceeds what we have to spend?
This can be accomplished in one of two ways: a.) Customer Profiling. Through the use of Customer Profiling, you can target the households you wish to reach, therefore reducing the number of pieces mailed. b.) Staggered Mailing. Most budgets are set up on a quarterly or monthly basis. MMP can set up your program to reach a given number of households for each period you specify, staying within your budget limits.
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- Can a mailing program be structured to fit within our budget constraints even though the total mailing cost exceeds what we have to spend?
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