Can a lawyers Avvo Rating change over time?
Yes, it can in the following cases. First, as we collect more information about a lawyer, the Avvo Rating gets recalculated and the score may adjust accordingly. Second, to the extent that we collect or receive information that our system cannot immediately identify, we mark this information as “unknown” and update the score once we have reviewed it. Third, some information is given less weight as time passes. For example, the weighting the mathematical model gives to certain disciplinary actions and industry recognition items decreases as time elapses, reflecting our opinion that, in these categories, the most recent information matters the most. Finally, we may periodically adjust the mathematical model used to calculate the Avvo Rating, which could result in a change to a lawyer’s Avvo Rating.
