Can a golf course be re-positioned towards a different market segment?
During the preparation of the report that used the above maps, a new golf course named Craig Ranch was being built between McKinney and Frisco. This was being built by TPC as a private club, but the report then investigated the hypothetical possibility of re-positioning Craig Ranch into a different market segment before it was opened. The report had identified the potential for public courses that were geared towards beginners, youth groups, and families; and this market segment was chosen. The map on the right was prepared to analyze if the local demographics would support this re-positioning. The existing courses are plotted as colored flags, and Craig Ranch is plotted with a black flag. Population figures are shown for ages 0-13, ie. children. As can be seen, the 0-13 age group has a population peak in a band roughly from McKinney to Frisco. The report concluded that Craig Ranch was ideally located for a golf course aimed at youth groups and families. Are you interested in using Map
