Can a firm making a Rs-1 lakh car have the mindset to market a $1-lakh car?
Let me just say that whoever buys Jaguar, whether it be a car company that does not have a car in that range or be it a firm that does not have a car in the first place, it will be folly to try and change the Englishness of the brand in any way. It would be very necessary to let the touch and feel of the whole company remain as it is. Let it be a British company. You know there is a kind of ownership which is not an intrusive ownership. So, if and when we get Jaguar, you are raising an issue that it’s a mindset of dealing with a quality product as you said in your article, and can we manage quality and such. But we do not ask that question when the Saudi’s own a large stake in Mercedes… Q: But that is not controlling stake. A: Yeah, but none of the companies that we have taken over have seen us seeking to change the look and feel of the company by imposing our products or our management style or anything of that nature. Q: You understand what it takes to market Jaguar. But in India t
