Can a dealer ask a price higher than MSRP?
The Manufacturer’s Suggested Retail Price (MSRP) is a vehicle’s retail selling price as recommended by the manufacturer. Dealer profit is built into every item. As a result, all elements of MSRP are negotiable. A Dealer may add an additional markup to the MSRP based on availability and demand for that vehicle.
The Manufacturer’s Suggested Retail Price (MSRP) is a vehicle’s retail selling price as recommended by the manufacturer. Dealer profit is built into every item; as a result, all elements of MSRP are negotiable. A dealer may add an additional markup to the MSRP. The extra amount appears on the dealer’s price sticker normally referred to the “side sticker” or “dealer addendum” (not on the label) and may be termed a “marketing adjustment” or “additional dealer mark-up,” etc. Such added markup amounts can range from a few hundred to several thousand dollars, depending entirely upon consumer demand, product availability and what the market will bear for a specific model. To learn whether a vehicle carries an additional dealer mark-up, ask that each item on the dealer’s price sticker be identified and explained in full.
The Manufacturer’s Suggested Retail Price (MSRP) is a vehicle’s retail selling price as recommended by the manufacturer. Dealer profit is built into every item; as a result, all elements of MSRP are negotiable. A dealer may add an additional markup to the MSRP. The extra amount appears on the dealer’s price sticker normally referred to the “side sticker” or “dealer addendum” (not on the manufacturers window sticker called the Monroney label) and may be termed a “marketing adjustment” or “additional dealer mark-up,” etc. Such added markup amounts can range from a few hundred to several thousand dollars, depending entirely upon consumer demand, product availability and what the market will bear for a specific model. To learn whether a vehicle carries an additional dealer mark-up, ask that each item on the dealer’s price sticker be identified and explained in full.
