Can a Chemical Producer Move Into Building Products?
Challenge: A leading chemical producer was assessing how acetylation technology could be applicable for a variety of wood building products, including those used in residential, commercial, and infrastructure end uses. The company required a feasibility assessment on the best roll-out strategies for the technology as well as how to best secure specification in existing pressure treating facilities. Principia evaluated a number of business scenarios to determine best product positioning and pricing options to reach maximum revenue and profitability targets over the next five to seven years. Result: Based on Principia’s recommendations, the Client has begun next steps in its product development process.
