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Can a business rename “Customer Care Portal?

Business customer portal RENAME
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Can a business rename “Customer Care Portal?

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Yes. The company provides the service to the customer. The service is re-branded, and inherits the look of existing web sites, company graphics, etc. Customers interact with services that carry names such as “Robert Smith, DDS Dental Service,” “Roger’s Rugscrubbers Reminders,” or ” Jim s Garage Online Reminders,” etc.

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